What is a Parking Research and Development Team?
Posted: June, 2, 2025 9:29AM ET • 3.5 min read
Creating a reliable and seamless parking experience involves significant effort from various teams, including research and development (R&D). R&D plays a crucial role in shaping the technology and software innovations that drive modern parking systems. They are responsible for developing and enhancing various technologies that ensure efficient parking operations, ranging from mobile parking applications to business intelligence platforms, and much more. In this article, we will explore the work of a parking R&D team and illustrate how innovation drives convenience in every space.
Why is an In-House Parking Research and Development Team Important?
An in-house research and development team eliminates the need for third parties, allowing parking and mobility providers to create customized features and updates to meet their clients’ unique operational requirements. This results in faster deployment, easier integrations, and quicker problem-solving, leading to a more seamless experience for facility managers and end users alike.
R&D not only enhances operational management and reduces system downtime, but it also increases revenue potential, significantly impacting business success beyond just convenience. By building a team committed to innovation and optimization, parking providers can remain flexible and responsive to evolving technologies, industry trends, and customer expectations. This strategic approach to R&D fosters the development of cutting-edge technology that has the potential to revolutionize parking operations in the future.
The Impact of a Research and Development Team
The research and development team is dedicated to developing, testing, and implementing advanced hardware and software solutions for parking operations. Their efforts help build integrated systems, including AI-powered customer support tools, mobile parking platforms that allow scan-to-pay for parking and electric vehicle (EV) charging sessions, and virtual assistants for prompt customer support.
By prioritizing seamless integration, R&D fosters a dynamic environment where technology transforms every facet of parking, significantly easing the experience for both drivers and managers. Their commitment to promoting internal innovation empowers parking providers to be agile and responsive to change, all while elevating the end-user experience through cutting-edge technology.
Ready to bring innovation to your parking facility? Connect with Precise ParkLink to learn how our research and development team can support your goals
References
Parking technology - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). https://www.preciseparklink.com/gw-parking-technology-solutions
Sih, W. (2022, March 18). Smart cities and the role parking technology will play. Parking Industry. https://www.parkingindustry.ca/feature-articles/smart-cities-and-the-role-parking-technology-will-play#:~:text=For%20smart%20cities%2C%20this%20connected%20infrastructure%20reduces,parking%20during%20low%2Dpeak%20hours%20to%20ease%20congestion.
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ABOUT THE AUTHOR
Herbert Cheng
PMP | Manager, Projects
Herbert is part of Precise ParkLink’s Research & Development team as their Manager, Projects. Herbert is a graduate of the University of Waterloo with a Bachelor of Applied Science in Mechatronics Engineering, as well as a Project Management Professional (PMP), certified by the Project Management Institute. Among his many achievements with Precise ParkLink, including his work on monitoring, access, and guidance systems, is the monthly subscriber system that he was instrumental in developing as a custom solution for Toronto’s Pearson International Airport, and which we now proudly offer to our clients as IPASS. The innovative solutions he works on have been critical to Precise ParkLink becoming the industry leader it is today.
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