Transforming Your Parking Real Estate with Last-Mile Solutions
Posted: Jan, 17, 2022 1:31PM ET • 3 min read
How you can secure revenue that spans far beyond parking.
An interconnected society—this is the reality of what we as consumers experience daily. From the moment you leave the house to arriving at your final destination, you can plan, track, reserve, and pay with ease and convenience. Destinations have transformed into something greater, something that we never thought possible—connected mobility hubs and last-mile experiences that allow us to accomplish all of our daily to-dos in one place.
The parking and mobility industry is leading the charge in last-mile experiences, leveraging parking facilities as a hub for mobility that spans far beyond parking.
As a parking operator, it is essential to implement new and unique ways to capture and engage your customers. But how? By transforming your parking real estate to offer more than just parking. Thanks to the increase in popularity surrounding last-mile parking solutions, you can do just that.
Understanding the Last-Mile
So how exactly do we define last-mile? The term commonly refers to the last stage in a process, especially the customer buying journey. When used in the context of parking and mobility, last-mile solutions offer visitors everything they need, from the beginning to the end of their journey, all in one place.
From alternative parking methods to event experiences, below are a few of the many ways you can reposition your parking real estate to fulfill a last-mile experience:
Package pick-up stations
Vending machines for food, electronics, daily necessities
Food trucks and ghost kitchens
Automobile services
Dry cleaning services
Pop-up retailers
Experiential drive-through events
Outdoor farmers markets
Drive-through job fairs
Drive-in movies theatres
Drive-in comedy clubs
Drive-in concerts
Bubble dining or exercise experiences
Connecting Nearby Destinations, All In One Platform
Thanks to the evolution of mobile parking applications, offering last-mile parking solutions will be a breeze. Through platforms such as Precise ParkLink’s Parkedin™, you can house each of your product and service offerings, all under one roof. Your customers will be able to plan, reserve, and pay for their parking and last-mile services with ease, flexibility, and speed. Each of your customers wants different things- that is why mobile parking platforms allow your customers to customize their parking experience according to their distinct needs.
When you offer more, you achieve more. Offering last-mile parking solutions at your facilities will help you become a part of an intelligent ecosystem, one that thrives off of convenience, connectivity and choice.
References
Hayes, A. (2021, September 8). What is the last mile in communication services? Investopedia. Retrieved December 9, 2021, from https://www.investopedia.com/terms/l/lastmile.asp.
Parkedin urban mobility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved December 9, 2021, from https://www.preciseparklink.com/ps-parkedin-urban-mobility.
Last-mile solutions - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved December 9, 2021, from https://www.preciseparklink.com/ps-last-mile-solutions.
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ABOUT THE AUTHOR
Adamo Donatucci
Business Development & Strategy Officer
In his role at Precise ParkLink as Business Development & Strategy Officer, Adamo shares our vision of urban mobility managed through innovative technology. Adamo’s experience ideally positions him to lead cutting-edge technology initiatives that will identify and build operating efficiencies, deliver exceptional customer experiences, and continue to fuel Precise ParkLink’s position as Canada’s parking and mobility industry leader.
Donatucci’s previous experience consists of a Bachelor of Financial Economics degree from Ryerson University, over two decades of project management practice, and 25 years of parking industry experience in the areas of urban mobility, strategic planning and people management.
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