Transforming Your Parking Real Estate with Last-Mile Solutions
Posted: Jan, 17, 2022 1:31PM ET • 3 min read
How you can secure revenue that spans far beyond parking.
An interconnected society—this is the reality of what we as consumers experience daily. From the moment you leave the house to arriving at your final destination, you can plan, track, reserve, and pay with ease and convenience. Destinations have transformed into something greater, something that we never thought possible—connected mobility hubs and last-mile experiences that allow us to accomplish all of our daily to-dos in one place.
The parking and mobility industry is leading the charge in last-mile experiences, leveraging parking facilities as a hub for mobility that spans far beyond parking.
As a parking operator, it is essential to implement new and unique ways to capture and engage your customers. But how? By transforming your parking real estate to offer more than just parking. Thanks to the increase in popularity surrounding last-mile parking solutions, you can do just that.
Understanding the Last-Mile
So how exactly do we define last-mile? The term commonly refers to the last stage in a process, especially the customer buying journey. When used in the context of parking and mobility, last-mile solutions offer visitors everything they need, from the beginning to the end of their journey, all in one place.
From alternative parking methods to event experiences, below are a few of the many ways you can reposition your parking real estate to fulfill a last-mile experience:
Package pick-up stations
Vending machines for food, electronics, daily necessities
Food trucks and ghost kitchens
Automobile services
Dry cleaning services
Pop-up retailers
Experiential drive-through events
Outdoor farmers markets
Drive-through job fairs
Drive-in movies theatres
Drive-in comedy clubs
Drive-in concerts
Bubble dining or exercise experiences
Connecting Nearby Destinations, All In One Platform
Thanks to the evolution of mobile parking applications, offering last-mile parking solutions will be a breeze. Through platforms such as Precise ParkLink’s Parkedin™, you can house each of your product and service offerings, all under one roof. Your customers will be able to plan, reserve, and pay for their parking and last-mile services with ease, flexibility, and speed. Each of your customers wants different things- that is why mobile parking platforms allow your customers to customize their parking experience according to their distinct needs.
When you offer more, you achieve more. Offering last-mile parking solutions at your facilities will help you become a part of an intelligent ecosystem, one that thrives off of convenience, connectivity and choice.
References
Hayes, A. (2021, September 8). What is the last mile in communication services? Investopedia. Retrieved December 9, 2021, from https://www.investopedia.com/terms/l/lastmile.asp.
Parkedin urban mobility - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved December 9, 2021, from https://www.preciseparklink.com/ps-parkedin-urban-mobility.
Last-mile solutions - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved December 9, 2021, from https://www.preciseparklink.com/ps-last-mile-solutions.
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ABOUT THE AUTHOR
Gordon White
Regional President, Alberta and Prairies
Through his team of directors and managers, Gordon provides executive oversight on all projects under Precise ParkLink West Limited in Alberta and Saskatchewan. Gordon brings to Precise ParkLink a wealth of industry experience. With 35 years in commercial real estate and 25 years in parking, he has established himself as a well respected member of the community, and has developed expert knowledge in the areas of parking lot management, equipment sales and service, installation and maintenance, as well as parking-related technology and software.
As a leader both in the industry and within Precise ParkLink, Gordon embodies the professional values that have made him and our business so successful. His clients’ confidence and loyalty come from the sense of trust he engenders by being transparent in his commitments, fair in his assessments, bold in his decisions, and collaborative in his execution, acting at all times with integrity and with a view to aligning our expertise and innovative practices with his clients’ needs.
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