What is Parking Management and Why is it Important?
Posted: Jul, 07, 2025 10:35AM ET • 3.5 min read
Parking today is more than just finding a space; it’s about creating an efficient and connected experience. Parking management involves the strategic alignment of technology, people, and processes to optimize the operation of parking systems and facilities. This article discusses what parking management is, how technology supports it, and why it’s essential for today’s mobility landscape.
The Core of Modern Parking Management
Parking management is a combination of people and technology working together to create effective, streamlined operations. It is built on a long-term strategy, with technology serving as its foundation. Intelligent access systems , license plate recognition, and customer service equipment are now the standard; these advances mark a clear shift from conventional manual procedures to end-to-end automated, combined processes. A networked system facilitates real-time data sharing and insights, offering both the customer and facility manager an integrated experience. For customers, this means less search time for a parking space and ease of payment; for operators, it means enhanced space utilization and revenue management. As urban areas become smart, parking must become smart as well so that it can ensure accessibility, sustainability, and satisfaction for all.
Key Components of an Automated Parking Management Strategy
A successful automated parking management system integrates technologies and operational practices to deliver efficient and user-friendly experiences. Live connectivity and remote monitoring allow operators to assist customers and manage facilities remotely, ensuring consistent service and rapid trouble resolution. Mobile apps, digital permits, and validation tools make user access and administrative management easy. Smart hardware, such as electric vehicle (EV) charging stations, pay stations, and license plate recognition systems generate integrated data and analytics for informed decision-making. Self-service tools such as business intelligence platforms enable operators to develop and grow while maintaining and supporting all aspects of their operations.
Creating an SEO-optimized online presence for your facility, including essential details of what to expect when parking there, is also necessary to bring in potential customers. On-site, digital signage provides important information and potential promotions, while loyalty programs and targeted advertising help build and retain customers.
Parking management isn't just about managing space anymore; it's about smart, networked systems that optimize both customer convenience and operating efficiency. Through technology, strategy, and innovation, parking is an integral part of the mobility landscape, managing changing needs of both drivers' and businesses.
References
Chopra, M. (2025, February 4). What is the difference between parking management and parking operations?. Parking Industry. https://www.parkingindustry.ca/parking-management/what-is-the-difference-between-parking-management-and-parking-operations?rq=parking+management
Donatucci, A. (2024, July 30). 4 considerations when transitioning your parking management to a completely automated strategy. Parking Industry. https://www.parkingindustry.ca/parking-management/4-considerations-when-transitioning-your-parking-management-to-a-completely-automated-strategy?rq=parking+management
Tse, B. (2024, July 30). Rethinking parking management with technology. Parking Industry. https://www.parkingindustry.ca/parking-technology/rethinking-parking-management-with-technology?rq=parking+management
Tucci, M. (2023, December 21). The difference between parking operations and parking management. Parking Industry. https://www.parkingindustry.ca/parking-management/the-difference-between-parking-operations-and-parking-management?rq=parking+management
Share Article:
Featured Articles
ABOUT THE AUTHOR
Adamo Donatucci
Business Development & Strategy Officer
In his role at Precise ParkLink as Business Development & Strategy Officer, Adamo shares our vision of urban mobility managed through innovative technology. Adamo’s experience ideally positions him to lead cutting-edge technology initiatives that will identify and build operating efficiencies, deliver exceptional customer experiences, and continue to fuel Precise ParkLink’s position as Canada’s parking and mobility industry leader.
Donatucci’s previous experience consists of a Bachelor of Financial Economics degree from Ryerson University, over two decades of project management practice, and 25 years of parking industry experience in the areas of urban mobility, strategic planning and people management.
Questions?
Fill out the form below and we will do our best to connect you with a suitable contact.