4 Considerations When Transitioning Your Parking Management to a Completely Automated Strategy
Posted: Apr, 18, 2022 2:15PM ET • 6 min read
For decades technology and automation have been at the forefront of successful parking operations. We have utilized technology to reinforce many parts of the customer journey and our business management experiences, from mobile apps to business intelligence tools and smart pay stations.
Today, the parking and mobility industry's vision toward a wholly automated management experience and a frictionless journey has come to life. There is an automated solution for just about every area of parking, from providing virtual customer service to frictionless entry and exit and cloud-based enforcement; technology is at the forefront of effective parking experiences at both the consumer and business levels.
Below are four considerations when transitioning your parking management to a completely automated strategy.
1. Do I have a realtime connection to my customers, devices and logistics onsite?
Being aware of what is occurring onsite while having the ability to assist customers and keep tabs on logistics is vital. Thanks to intelligent solutions such as remote site monitoring and digital customer service, you are guaranteed to have a 24/7 connection to your onsite operations and devices without being onsite physically. This streamlines processes, reduces costs, and provides the necessary contact with your customers through technology. Pairing this solution with an intuitive central management platform will allow you to successfully take control of your parking portfolio with access to many data insights.
2. Do I have self-serve options that both my administration and customers can utilize to fulfill demands of the operation?
Today, customers not only desire convenience, they expect it—and it is no different when it comes to parking. Because of this, self-serve options such as mobile platforms for payments, prebooked reservations, digital validations and digital parking rights are becoming an increasingly common solution within parking facilities.
Now, the ability to manage enforcement, reservations, validations and parking subscriptions and view reports and gather intel for all of these items are essential to keep pace with and ever evolving market. Typically housed within a single business management platform, property managers can monitor, track, and pinpoint what is and isn't working within their facility and devise the necessary solutions.
3. Do I have smart and connected parking devices onsite to fuel my vision of automation and business intelligence?
Smart and connected devices, whether gated or non-gated solutions are the foundation of automation and the key to fostering a smart parking program. Whether it be automated pay stations for easy transactions, license plate recognition and parking guidance for access and traffic control, customer convenience, dynamic pricing knowledge, or EV chargers for the added amenity and sustainability, today's smart parking technologies will help fuel your vision of comprehensive automation.
However, it is essential to note that these technologies must be smart and connected to effectively communicate data, analytics, and reports for business intelligence.
4. What sales and marketing strategies are in place to attract and retain customers?
Everything starts online in today's day and age, including the parking experience. As a property manager, your primary goal is to ensure your parking lot is visible to attract and retain customers—and this begins online. Tactics associated with search engine optimization (SEO) will help you develop a solid online presence where customers can easily access information about your parking lot.
But it doesn’t stop there. Utilizing various digital strategies is imperative to maintain your offline presence. For example, using digital signage for easy customer navigation, launching loyalty programs to retain customer repertoire, and deploying display advertising on your parking devices as an additional source of revenue or brand awareness for your organization are simple solutions that make a huge impact.
Moreover, transforming your facility into a mobility hub for your customers by introducing last-mile services such as eateries, package pick-ups, or car services will make your facility more than just a place to park nearby, but a place to return for convenience.
Suppose you are looking to transform your parking management strategy with automation. In that case, a good starting point is ensuring you have smart and connected devices onsite that generate data, analytics and reports.
Pairing these technologies with secure financial processes, BI tools to help you manage the program, and recurring revenue channels such as automated parking permit solutions and mobile payment platforms are intelligent first steps to ensure your parking program is successful in the early stages of automation.
The best part of investing in smart and connected parking technologies? They can all be connected to foster a streamlined environment that makes monitoring, measuring and building on your existing parking system easy.
References
Digital marketing for parking facilities - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/ps-digital-marketing-services
License plate recognition - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/ps-license-plate-recognition-parking-technology
Live central monitoring - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/ps-live-central-monitoring-iparc
Park Assist Parking Guidance System - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/ps-park-assist-parking-guidance-system
Parking enforcement services - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/ps-parking-enforcement-services
Parking Revenue Financial Services - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (n.d.). Retrieved March 28, 2022, from https://www.preciseparklink.com/gw-parking-revenue-financial-services
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ABOUT THE AUTHOR
Adamo Donatucci
Business Development & Strategy Officer
In his role at Precise ParkLink as Business Development & Strategy Officer, Adamo shares our vision of urban mobility managed through innovative technology. Adamo’s experience ideally positions him to lead cutting-edge technology initiatives that will identify and build operating efficiencies, deliver exceptional customer experiences, and continue to fuel Precise ParkLink’s position as Canada’s parking and mobility industry leader.
Donatucci’s previous experience consists of a Bachelor of Financial Economics degree from Ryerson University, over two decades of project management practice, and 25 years of parking industry experience in the areas of urban mobility, strategic planning and people management.
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