Driving Traffic to Your Lot: 4 Essential Factors to Consider When Promoting Your Parking Lot on Google
Posted: March, 13, 2023 9:19AM ET • 5 min read
If you own or operate a parking facility, you know that visibility is crucial for attracting and retaining customers. One of the best ways to do this is by establishing a presence where your customers spend most of their time—online. Leveraging search engines like Google allows you to do just that, creating a direct channel to existing and new customers. Optimizing your lot for Google is often easier said than done; however, with the right tactics, you can improve your parking lot's visibility, increase your chances of attracting more customers, and drive more revenue to your lot.
Below are four factors to consider when promoting your parking lot on Google.
1. Create a fully optimized online location listing.
The first step to promoting your parking lot on Google, is to create a location listing. This will allow you to manage your online presence across Google, including Google Maps and Google Search. By creating an online listing, you can provide potential customers with information about your parking lot, including your location, hours of operation, and customer reviews. If the information online matches what customers see when they arrive at your parking facility, they're more likely to become repeat customers and leave a positive review about you online.
2. Optimize your parking information webpage to appear in top search results.
The next step is to optimize your website for search engines. This process is called search engine optimization (SEO). SEO involves several tactics that can help your website rank higher on Google search results—one of which is creating a web page that displays details about your parking operation.
A parking information webpage will not only help you establish an online presence but will also enable you to promote your parking lot on Google. Your webpage should include detailed information about your parking lot, such as its location, hours of operation, parking rates, and additional amenities you may offer. Including photos of your parking lot will give potential customers an idea of what they can expect. By providing detailed information, you can attract customers looking for specific services. Optimizing your webpage for search engines can increase your chances of appearing on the first page of Google search results.
3. Encourage customer reviews and promptly respond to them.
Customer reviews can significantly impact your parking lot's visibility on Google. Encourage your customers to leave reviews on your Google listing, and be sure to respond to all positive and negative reviews. This shows that you value your customers' feedback and can help improve your parking lot's reputation. Deciding on an escalation matrix with your parking service provider will ensure that reviews are promptly addressed. Google is committed to only displaying information that it believes is accurate and suitable to recommend to its users.
4. Run paid advertising to extend your reach.
Google Ads is an effective way to promote your parking lot on Google. With Google Ads, you can create ads that target specific keywords and geographic locations. This means that your ads will appear to people searching for parking lots in your area, thus extending your reach and the likelihood of drivers requesting directions to your parking lot.
Promoting your parking lot on Google is an effective way to attract more customers. Ensure you have all the relevant details of your parking lot readily available for potential customers to view, and optimize your presence on Google to stay ahead of the competition.
References
Carchesio, C. (2022, June 21). How to get your parking facility on Google Maps . Precise ParkLink | Parking Management Services. Retrieved February 23, 2023, from https://www.preciseparklink.com/news/how-to-get-your-parking-facility-on-google-maps
Fiorini, M. (2022, June 14). How to get your parking lot on to google search results . Precise ParkLink | Parking Management Services. Retrieved February 23, 2023, from https://www.preciseparklink.com/news/how-to-get-your-parking-lot-on-to-google-search-results
Reference
Powell, J. (2022, March 18). How to manage a parking lot 101. Parking Industry. Retrieved March 13, 2023, from https://www.parkingindustry.ca/parking-management/how-to-manage-a-parking-lot-101
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ABOUT THE AUTHOR
Justin Powell
Regional President, Western Canada
Justin was already an experienced professional in the parking industry when he joined Precise ParkLink in 2005. He has a particular expertise in the areas of valet parking, parking lot management, and equipment sales, installation, and service. This experience and his commitment to serving his clients have not only made him a well respected figure in the Canadian parking industry but have contributed significantly to the growth of Precise ParkLink’s representation in British Columbia. Having studied business management at the British Columbia Institute of Technology, Justin takes the time to understand the industry and the market he serves; he is an active member of the Canadian Parking Association (CPA), Canadian Transportation Group (sitting member), Building Owners and Managers Association (BOMA), and The Downtown Vancouver Association (DVA).
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